These are here for my own reference but if they’re helpful for you too it’ll make my day.
Feed Management
(Or product feed management)
Feed management, or as I like to call it, the alchemy of product feed management, is the art of conjuring order from chaos. Imagine, if you can, a tangled mass of raw product data — wild, untamed, and unruly — yes, like your teenage son’s hair. Our task, is to source this raw data from the ether, sort it like a meticulous librarian categorising a library of Babel, to cleanse it of impurities like Irish do to their whiskey, and to enrich it with the sparkling essence of clarity and allure.
The result? A transformation that it transmutes the mundane into the magnificent, presenting products in their most radiant and irresistible form across the vast expanse of marketing and selling channels. This, is the alchemy of Product Feed Management.
… in other words …
the process of sourcing, sorting, cleansing, and enriching product data to improve its effectiveness and performance on sales and marketing channels.